Volkswagen. The name means "people's car" in German, which would certainly be just another bit of trivia, barely capable of arousing even a passing interest, except for its absolute accuracy, remarkable in the modern marketing lexicon of dazzling product names and slogans for its simple, irrefutable truth. For if any car is truly of the people, it's the Volkswagen Beetle. On the whole, the car resembles nothing more than a great, eager-to-please pet, and yet it owes its existence to Adolf Hitler, who dreamed of an affordable, mass-produced car for the German worker. Happily, this was the extent of the little Beetle's association with the dictator, as production of the car was immediately turned over to the brilliant automotive engineer, Ferdinand Porsche. Porsche's original design was inspired by an egg; obviously, he "got" the Beetle. Still, the road from Porsche's early designs, through World War II, American liberation and British occupation was a long one, and the Beetle that first captured the hearts of drivers all over the world wouldn't appear until 1951. Even then, the car that would eventually become the official car of the revolution and a genuine 20th-century icon took a while to catch on. It wasn't until VW's legendarily clever and unconventional advertising campaigns that the car really became synonymous with the vibrant, unrestrained generation that made it their hallmark. But even that doesn't explain the enormous popularity of the car, or the fondness it inspired in its owners, or the simple way that just the sight of it could lift your spirits. The secret is this: the Beetle was the first car with a soul. Engagingly and authoritatively written, deliciouslydesigned and featuring more than 300 gorgeous color and black & white photos, this is the long-awaited record of the Volkswagen Beetle, from its earliest beginnings to its latest rebirth. Along the way you'll find examples of the priceless ad campaigns, a chronicle of the growing subculture of Beetle restorers and modifiers, and a complete timeline of the creation of the new Beetle. Like the car itself, this book is not only the history and celebration of an automobile, it's also a vital record of our society's changing image of itself.
Admiral John Benbow was an English naval hero, a fighting sailor of ruthless methods but indomitable courage. Benbow was a man to be reckoned with. In 1702, however, when Benbow engaged a French squadron off the Spanish main, other ships in his squadron failed to support him. His leg shattered by a cannon-ball, Benbow fought on - but to no avail: the French escaped and the stricken Benbow succumbed to his wounds. When the story of his 'Last Fight' reached England, there was an outcry. Two of the captains who had abandoned him were court-martialled and shot; 'Brave Benbow' was elevated from national hero to national legend, his valour immortalized in broadsheet and folksong: ships were named after him; Tennyson later feted him in verse; in Robert Louis Stevenson's Treasure Island, the tavern where Jim Hawkins and his mother live is called 'The Admiral Benbow'. For the very first time, Sam Willis tells the extraordinary story of Admiral Benbow through an age of dramatic change, from his birth under Cromwell's Commonwealth; to service under the restored Stuart monarchy; to the Glorious Revolution of 1688; to the French wars of Louis XIV; and finally to the bitter betrayal of 1702. The Admiral Benbow covers all aspects of seventeenth century naval life in richly vivid detail, from strategy and tactics to health and discipline. But Benbow also worked in the Royal Dockyards, lived in Samuel Evelyn's House, knew Peter the Great, helped to found the first naval hospital, and helped to build the first offshore lighthouse. The second volume in the Hearts of Oak trilogy, from one of Britain's most exciting young historians, The Admiral Benbow is a gripping and detailed account of the making of a naval legend."
All the great political revolutions of the twentieth century referred back to Marx. Reviled by some, revered by many, Marx's influence can be found in every area of the humanities and social sciences from literary criticism to globalization. In this thoroughly revised and updated new edition of his classic biography, David McLellan provides a clear and detailed account both of Marx's dramatic life and of his path-breaking thought together with a wealth of bibliographical information for further reading.
First published in 1979, The Transformation of England discusses the creation in late eighteenth century England of the industrial system and thereby the present world. Professor Mathias poses questions about the nature of industrialization, social change and historical explanation, issues that are his principal scholarly concern. This series of essays is divided into two groups. The first group of essays focuses upon general themes such as the 'uniqueness' in Europe of the industrial revolution, capital formation, taxation, the growth of skills, science and technical change, leisure and wages,and diagnoses of poverty. In the second section, Professor Mathias focuses on the social structure in the eighteenth century, considering the industrialization of brewing, coinage, agriculture and the drink industries, advances in public health and the armed forces, British and American public finance in the War of Independence, Dr Johnson and the business world.