Volkswagen. The name means "people's car" in German, which would certainly be just another bit of trivia, barely capable of arousing even a passing interest, except for its absolute accuracy, remarkable in the modern marketing lexicon of dazzling product names and slogans for its simple, irrefutable truth. For if any car is truly of the people, it's the Volkswagen Beetle. On the whole, the car resembles nothing more than a great, eager-to-please pet, and yet it owes its existence to Adolf Hitler, who dreamed of an affordable, mass-produced car for the German worker. Happily, this was the extent of the little Beetle's association with the dictator, as production of the car was immediately turned over to the brilliant automotive engineer, Ferdinand Porsche. Porsche's original design was inspired by an egg; obviously, he "got" the Beetle. Still, the road from Porsche's early designs, through World War II, American liberation and British occupation was a long one, and the Beetle that first captured the hearts of drivers all over the world wouldn't appear until 1951. Even then, the car that would eventually become the official car of the revolution and a genuine 20th-century icon took a while to catch on. It wasn't until VW's legendarily clever and unconventional advertising campaigns that the car really became synonymous with the vibrant, unrestrained generation that made it their hallmark. But even that doesn't explain the enormous popularity of the car, or the fondness it inspired in its owners, or the simple way that just the sight of it could lift your spirits. The secret is this: the Beetle was the first car with a soul. Engagingly and authoritatively written, deliciouslydesigned and featuring more than 300 gorgeous color and black & white photos, this is the long-awaited record of the Volkswagen Beetle, from its earliest beginnings to its latest rebirth. Along the way you'll find examples of the priceless ad campaigns, a chronicle of the growing subculture of Beetle restorers and modifiers, and a complete timeline of the creation of the new Beetle. Like the car itself, this book is not only the history and celebration of an automobile, it's also a vital record of our society's changing image of itself.
Mitigating Paradox at the eSociety Tipping Point In the first two decades of the past Century, having as driving factor the automobile and its mass production, the command economy has radically changed our lifestyles, enabling the creation of offices, suburbs, fast food restaurants and unified school d- tricts. With the Internet as driving factor, socio-technical and industrial eNetworked ecosystems are about to change our lives again in these two decades of the twenty-first century, and we are just approaching the tipping point. As we have just reached the point where the tremendous changes fueled by concerted efforts in information communication technologies (ICT) research are unraveling the old society this is creating a lot of d- comfort, confusion and sometimes opposition from the traditional mainstream. This disconnect is being deepened even more by the rocketing speed of technological ICT advances. As technology is getting ahead of society, the old ways, although still do- nant, become more and more dysfunctional and we are experiencing an "age of pa- dox" as the new ways disrupt the way we used to do things and even the way we used to think about the world. Just like the major inventions that shaped the last century were made by 1920, it is expected that the major inventions that will shape the twen- first century are going to be made by 2020.
Form meets function The industrial designs that shape our lives If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you'll take an even greater interest in this completely updated edition of Industrial Design A-Z. Tracing the evolution of industrial design from the Industrial Revolution to the present day, the book bursts with synergies of form and function that transform our daily experience. From cameras to kitchenware, Lego to Lamborghini, we meet the individual designers, the global businesses, and above all the genius products, that become integrated into even the smallest details of our lives. Alongside star designers like Marc Newson and Philippe Starck, and major global brands like Braun, Samsung, and Apple, lesser-known and newcomer entries such as Brompton Bicycles and Enercon wind turbines attest to product design's restless pace, as well as to today's most pressing challenges and priorities to which it must turn its creative invention. About the series: Bibliotheca Universalis-- Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price! Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia. Bookworm's delight -- never bore, always excite!
Studienarbeit aus dem Jahr 2003 im Fachbereich Musikwissenschaft, Note: 2.0, Universit t Koblenz-Landau (Institut f r Musik und Musikwissenschaft), Veranstaltung: Beethovens Symphonien, Sprache: Deutsch, Abstract: In dieser Ausarbeitung, die sich mit der 3. Sinfonie in Es-Dur (Eroica), op. 55 von Beethoven besch ftigt, wird zun chst versucht, den historischen Hintergrund der Eroica aufzuzeigen, der ganz elementar wichtig bei der Konzeption dieses Werkes war. Danach werden anhand einiger Beispiele gezeigt, welche Neuerungen der Neue Weg," den Beethoven mit der Eroica beschritt, mit sich brachte. Der Hauptteil der Arbeit, die Analyse des Trauermarsches, basiert auf dem Buch von Martin Geck und Peter Schleuning: Geschrieben auf Bonaparte," Beethovens Eroika" Revolution, Reaktion, Rezeption, Reinbek bei Hamburg, 1989.