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Leap!: A Revolution in Creative Business Strategy
"The only sustainable form of business leadership is thought leadership-generating more great ideas faster than the competition. Bob Schmetterer, one of the truly creative minds in advertising, teaches leaders in every industry how to win big by thinking different. So make the leap . . . Read and learn from this genuinely important book." -William C. Taylor, Founding Editor, Fast Company "So what happens to advertising (and advertising agencies) when mass media totally falls apart? Here, in the middle of a smart ad man's autobiography, may lie the answer: Smart companies will use brilliant ad agencies to reinvent their products and the way they work. Big ideas still matter!" -Seth Godin, author, Survival Is Not Enough and Permission Marketing "This book contains great insight, great integrity, and clarity about the important part that values linked to understanding play in creative work. A very impressive work that is both inspiring and useful in today's competitive world." -Edwin Schlossberg, Designer, ESI Design "True business creativity is powerful and inspiring . . . and Bob's passion for it makes you want to be a part of it. Leap is a journey from Intel to Guggenheim's vision, passing from a 'branded' Argentinian bridge on the way to Perdue's chicken-making history . . . All four are creative business ideas made of both vision and actions, and Bob captures their essence masterfully." -Elio Leoni Sceti, EVP, Category Development, Reckitt Benckiser "Bob Schmetterer has always been an innovator in our business, and this book offers proof of why that is the case. His 'Creative Business Ideas' concept represents out-of- the-box thinking at its best. Anyone interested in the future of marketing communications and the critical role of creativity should read it." -O. Burtch Drake, President and CEO, American Association of Advertising Agencies "A key management challenge is how to enable an organization to grow, see new opportunities, and lead the market. Bob Schmetterer answers this important question and shares his insights in this highly readable book. I recommend it to all senior executives who are concerned with creativity and business growth." -Peter Lorange, President, International Institute for Management Development "Information to share and lessons to learn from a great mind. Leap makes fascinating reading. No wonder Bob Schmetterer was instrumental in launching our Revolvolution. The man is creativity embodied." -Hans-Olov Olsson, President and CEO, Volvo Car Corporation
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This book brings together a group of leading economic historians to examine how institutions, innovation, and industrialization have determined the development of nations. Presented in honor of Joel Mokyr-arguably the preeminent economic historian of his generation-these wide-ranging essays address a host of core economic questions. What are the origins of markets? How do governments shape our economic fortunes? What role has entrepreneurship played in the rise and success of capitalism? Tackling these and other issues, the book looks at coercion and exchange in the markets of twelfth-century China, sovereign debt in the age of Philip II of Spain, the regulation of child labor in nineteenth-century Europe, meat provisioning in pre-Civil War New York, aircraft manufacturing before World War I, and more. The book also features an essay that surveys Mokyr's important contributions to the field of economic history, and an essay by Mokyr himself on the origins of the Industrial Revolution. In addition to the editors, the contributors are Gergely Baics, Hoyt Bleakley, Fabio Braggion, Joyce Burnette, Louis Cain, Mauricio Drelichman, Narly Dwarkasing, Joseph Ferrie, Noel Johnson, Eric Jones, Mark Koyama, Ralf Meisenzahl, Peter Meyer, Joel Mokyr, Lyndon Moore, Cormac Ó Gráda, Rick Szostak, Carolyn Tuttle, Karine van der Beek, Hans-Joachim Voth, and Simone Wegge.
Experimental Economics: How We Can Build Better Financial Markets
Praise for Experimental Economics "The best account of all of the new developments [in economics] moves far beyond Peter Bernstein's two classic volumes, Capital Ideas and Against the Gods." --David Warsh, Boston Globe "This is a remarkable book that weaves the deep scientific roots of modern finance and modern financial institutions with humorous perspective and considerable wisdom. Few understand the pervasive and complex economic principles that govern our world of finance. Few are aware of the academic and scientific origins of financial practices and market instruments that are commonplace today. Ross Miller uses his experience and talents acquired as an experimental economist to help us understand a world that is contradictory, potentially dangerous, and paradoxical. He entertains us while doing it." --Charles R. Plott, Edward S. Harkness Professor of Economics and Political Science, California Institute of Technology "Dramatic new ways for buying and selling--spectrum auctions, e-commerce, derivatives--are the economics profession's contribution to the Information Revolution. This book explains how many of these innovations began with simple experiments at Caltech. The style is a refreshing combination--dramatic and fun to read, but also historically and scientifically accurate. So I can send one to my Dad, a salesman, and another to my girlfriend, a patent attorney." --Colin Camerer, Rea and Lela Axline Professor of Business Economics, California Institute of Technology "[Experimental Economics] is a provocative summary of recent decades of economic research. The investor who wants to know the theory behind the markets in which he trades, the economist who has been out of the academic mainstream for many years, and the interested general reader can spend many evenings mulling over the revolution in economics that has occurred since Smith's assumptions of market perfection were challenged. Mr. Miller makes mathematical finance relevant and sometimes even poignant. His book is a marvel of combining anecdote with theory all without so much as a single partial differential equation." --Andrew Allentuck, Globe and Mail (Toronto)
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