"The only sustainable form of business leadership is thought leadership-generating more great ideas faster than the competition. Bob Schmetterer, one of the truly creative minds in advertising, teaches leaders in every industry how to win big by thinking different. So make the leap . . . Read and learn from this genuinely important book." -William C. Taylor, Founding Editor, Fast Company "So what happens to advertising (and advertising agencies) when mass media totally falls apart? Here, in the middle of a smart ad man's autobiography, may lie the answer: Smart companies will use brilliant ad agencies to reinvent their products and the way they work. Big ideas still matter!" -Seth Godin, author, Survival Is Not Enough and Permission Marketing "This book contains great insight, great integrity, and clarity about the important part that values linked to understanding play in creative work. A very impressive work that is both inspiring and useful in today's competitive world." -Edwin Schlossberg, Designer, ESI Design "True business creativity is powerful and inspiring . . . and Bob's passion for it makes you want to be a part of it. Leap is a journey from Intel to Guggenheim's vision, passing from a 'branded' Argentinian bridge on the way to Perdue's chicken-making history . . . All four are creative business ideas made of both vision and actions, and Bob captures their essence masterfully." -Elio Leoni Sceti, EVP, Category Development, Reckitt Benckiser "Bob Schmetterer has always been an innovator in our business, and this book offers proof of why that is the case. His 'Creative Business Ideas' concept represents out-of- the-box thinking at its best. Anyone interested in the future of marketing communications and the critical role of creativity should read it." -O. Burtch Drake, President and CEO, American Association of Advertising Agencies "A key management challenge is how to enable an organization to grow, see new opportunities, and lead the market. Bob Schmetterer answers this important question and shares his insights in this highly readable book. I recommend it to all senior executives who are concerned with creativity and business growth." -Peter Lorange, President, International Institute for Management Development "Information to share and lessons to learn from a great mind. Leap makes fascinating reading. No wonder Bob Schmetterer was instrumental in launching our Revolvolution. The man is creativity embodied." -Hans-Olov Olsson, President and CEO, Volvo Car Corporation
Esteemed Canadian author Peter C. Newman recounts the dramatic journey of the United Empire Loyalists-their exodus from America, their resettlement in the wilds of British North America, and their defense of what would prove to be the social and moral foundation of Canada. In 1776, tensions in the British colonies were reaching a fever pitch. The citizenry was divided between those who wished to establish a new republic and those who remained steadfast in their dedication to the British Empire. As the tensions inevitably boiled over into violence, fault lines were exposed as every person was forced to choose a side. Neighbours turned against each other. Families divided. Borders were redrawn. The conflict was long and bloody, and no side emerged unscathed. But there is one story that is often overlooked in the American Revolutionary canon. When the smoke from the battles had settled, tens of thousands of individuals who had remained loyal to the crown in the conflict found themselves without a home to return to. Destitute, distraught, and ostracized-or downright terrorized-by their former citizens, these Loyalists turned to the only place they had left to go: north. The open land of British North America presented the Loyalists with an opportunity to establish a new community distinct from the new American republic. But the journey to their new homes was far from easy. Beset by dangers at every turn-from starvation to natural disaster to armed conflict-the Loyalists migrated towards the promise of a new future. Their sacrifices set the groundwork for a country that would be completely unlike any other. Neither fully American nor truly British, the Loyalists established a worldview entirely of their own making, one that valued steady, peaceful, and pragmatic change over radical revolution. The Loyalists toiled tirelessly to make their dream a reality. And as the War of 1812 dawned, they proved they were willing to defend it with their very lives. In Hostages to Fortune, Peter C. Newman recounts the expulsion and migration of these brave Loyalists. In his inimitable style, Newman shines a light on the people, places, and events that set the stage for modern Canada.
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